As an escort, your brand is your business. Who you are, what you represent and the services you offer are all what drives clients to you, and in an oversaturated market, it’s harder than ever to stand out. Just like any business, one of the best ways to stay ahead of the competition is to ensure you have a strong online brand, but that’s easier said than done. Here are five tips for building a successful online escort brand that can help bring in new clients and build relationships with loyal, regular clients.
Figure out what your brand is
Before you can establish a successful online escort brand, you need to figure out exactly what your brand is. What do you enjoy doing, and what is it that you want to offer clients? Are you going to be risque, or more wholesome? Do you love roleplaying, or are more into the girlfriend experience? Deciding who you’re going to be as an escort and keeping it consistent is key to gaining loyal, regular clients that love what you do.
If you can create a narrative or a brand story to outline this, the client is going to feel more drawn in and will keep coming back for more. Try to make them feel like the protagonist in your brand, because stories ignite emotions, and emotions are what cause people to spend money.
Establish and communicate what you offer
Decide what core services you can offer the client so they can figure out straight up if you’re what they’re looking for. Think about what you enjoy and have some fun with it! From fetishes to bondage, girlfriend to pornstar experience, there are endless services you can play around with and offer. Never be afraid to communicate what your boundaries are as well.
Showcase your point of difference
Separate yourself from the competition by highlighting how you’re different. Whether that’s specialising in a fetish, offering a unique body feature, partnering with other escorts in Australia or offering VR experiences, make it obvious why you’re different from the rest. You can showcase this through both imagery and words, so play to your assets and show them off!
Have a strong online presence
Online marketing is an incredible way you can establish a strong brand for yourself and tap into a huge market. Advertising on a website like Crimson Class can help you reach new clients in a safe and secure way, while also allowing you to define who you are as an escort with your profile.
As well as escort ads, social media can also be a great tool to use to build your brand. It can help you increase brand awareness, which can generate leads and boost conversions. On social media you’re advertising to people who have already shown interest in your brand by choosing to follow you and engaging with your content, meaning you have the advantage here. You can use it to build a relationship with clients and showcase your personality, which can help you gain loyal customers.
You’ll need to be consistent and post regularly, but in doing this you can really hone in on what you offer. Always remember to play by the guidelines of the social media platform though, which could mean using acronyms or code words for services and getting creative with nudity or lingerie in images. If you don’t, it’s likely your account will be reported and deleted, and along with it, the audience you’ve built there.
Ensure you have great visuals
Did you know that when paired with images, people will retain 55% more information than when reading words unaccompanied by pictures? While all the above points are incredibly important, to deliver a memorable brand you need some strong imagery to accompany it.
Keep your images consistent with the rest of the branding, and make sure you’re communicating your point of difference. Have an enviable lingerie collection? Give them a sneak preview. Offer an authentic girlfriend experience? Show them how sweet you can be.
If you’re new to the business, a photographer can help you work out your best angles, showcase your assets and set you up with some high-quality imagery to help you establish your brand and get those bookings rolling in.
Incorporating these five tips for building an online escort brand can help you dominate the competition and come out on top as an Australian escort. Always remember, the stronger the brand, the more long-term, loyal clients you’ll attract!